Content Creator

Level 3 Apprenticeship

Develop written and audio visual content.

Who is this course suitable for?

Those in a marketing assistant role who report to a Marketing Executive, Marketing Manager or Marketing Director. Typical job roles include Content Creator/Producer, Marketing Assistant, Digital Marketing Assistant, Marketing Junior, Social Media Assistant.

The broad purpose of the occupation is to develop and create written and audio visual content that can be used across a variety of platforms and media. This may include social media, broadcast or in print.

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.

Role Profile (what the successful candidate should be able to do at the end of the Apprenticeship)

Upon completing the Content Creator Apprenticeship, candidates will possess the expertise to thrive in a variety of professional marketing environments, ranging from small-scale enterprises to multinational corporations spanning the public, private, and third sectors. As adept creators of written and audio-visual content, they will have cultivated the skills necessary to tailor messages for diverse platforms including social media, broadcast, and print, in alignment with brand strategy and audience preferences. Through research and strategy preparation, they will effectively engage audiences, contributing to media, advertising, and marketing initiatives. Interacting with a spectrum of stakeholders, from clients to production teams, they will adeptly navigate the content creation process, ensuring the timely delivery of high-quality material within budgetary confines and in compliance with legal and regulatory standards. Commitment to continuous professional development will be paramount as they remain attuned to emerging technologies and evolving consumer trends, solidifying their roles as indispensable contributors to any content-centric enterprise.


Our comprehensive curriculum covers a range of duties, including market intelligence, content creation, event organisation, and CRM system management. Gain hands-on experience in monitoring campaign performance, optimising channels, and evaluating marketing effectiveness. With a focus on English UK standards, our apprenticeship ensures you stay ahead in the ever-evolving marketing landscape.


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